Chiefs Esports Club Signs Australian Soccer Star as a Fortnite Streamer

  • The Chiefs Esports Club signs professional AFL player Mitch Robinson as a Fortnite streamer.
  • Robinson plays for the Brisbane Lions, a club with no esports links. Two other AFL clubs currently operate esports teams.
  • Chiefs founder Frank Li points to similarities with Faze Clan partnering with Pittsburgh Steelers’ JuJu Smith-Schuster.

Australia’s The Chiefs Esports Club has signed a new Fortnite Database-Link-e1521645463907 streamer to the club’s talent roster with Mitch Robinson, best known as a professional Australian Rules Football (AFL) player for the Brisbane Lions.

Speaking to Esports Observer, Chief’s Founder and CEO Frank Li said the partnership with Robinson came together very quickly once they saw their values were so strongly aligned.

“Competition has always been at the heart of what we’re about,” said Li. “So we felt we had a really good marriage of values because he’s a real competitor. Tried and true. He’s clearly a high performer, and he actually has a really strong desire to win at Fortnite.”

Li said members of the Chiefs crossed paths with Robinson within Fortnite online first, then further research pointed to his Twitch presence, as well as recent entry in competitive play at an Australian university. He had also previously partnered with Australian hardware retailer MWave, which is also a sponsor of the Chiefs.

Robinson is from an AFL club with no esports presence to date.

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Li said that his personality and desire to succeed made him a good fit with The Chiefs, but they also felt they could help him to develop as an esports professional too.

“We can help him level up his content and merge his audience with our core gaming audience,” said Li. “But also we want you to connect with the [Chiefs team members] and play with them and ask questions.”

Robinson is from an AFL club with no esports presence to date, while two other clubs— Essendon Bombers and Adelaide Crows—have both purchased esports clubs that play in such competitions as the League of Legends Database-Link-e1521645463907 Oceanic Pro League (OPL) and Overwatch Database-Link-e1521645463907 Contenders.

Li says that this kind of partnership is good for the players and all organizations involved because everyone is playing to their strengths. He noted the similarities to the Faze Clan Database-Link-e1521645463907 partnership with JuJu Smith-Schuster from the Pittsburgh Steelers.

Li feels the positivity and strength of the reaction to this announcement—which surprised even him—reflects the idea that it’s a partnership where everyone wins.

“In gaming and esports you have to have a genuine connection with fans and audience,” said Li. “We think part of that reason is because we have such a strong brand in our space and he has a strong brand in his space and that merging of the two was very authentic.”

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