German Soccer Club VfL Wolfsburg Names Vodafone as Main Esports Partner
- VfL Wolfsburg has partnered with telecommunications company Vodafone
- Vodafone has been named the esports team’s main sponsor.
- The telecommunications company is an active sponsor in esports and has a premium partnership with ESL.
German soccer club VfL Wolfsburg has announced that telecommunications company Vodafone will be the main sponsor for its esports team.
VfL Wolfsburg was the first German Bundesliga teams to enter esports in 2015. The esports team, which competes in FIFA , is also sponsored by CosmosDirekt, effect Energy Drink, Turtle Beach, and UPS Germany. The team also wears the logos for Volkswagen and Nike on their jerseys, which are sponsors of the soccer club.
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VfL managing director Dr. Tim Schumacher said:
“We have already worked together on many exciting projects and are looking forward to implementing them very soon and sharing them with our fans. The commitment of a company like Vodafone is, not the least, a clear indication of just how rapidly developments in esports are currently proceeding and shows us that we are already on the right path.”
Vodafone Germany has been a sponsor of esports team organization mousesports since May 2017, and this year, Vodafone acquired a title sponsorship with Giants Gaming, rebranding the team to the Vodafone Giants—the telecom’s deal with the Spanish esports organization is valued at a reported $1.22M per year.
After an initial partnership for the Intel Extreme Masters World Championship Katowice, esports tournament company ESL announced that Vodafone had been named as a “premium partner” for all IEM, ESL One, and ESL Pro League events this year. The ESL partnership also includes an initiative to promote female participation in esports.
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