Kambi Group forms sports betting partnership with Desert Diamond Casinos
Kambi Group has signed a multi-year partnership agreement with Desert Diamond Casinos, an Arizona-based casino company owned and operated by the Tohono O’odham Nation.
The B2B sports betting business inked a deal with the tribal operator that will see its sportsbook come to Desert Diamond Casinos’ West Valley, Sahuarita and Tucson properties in Q4 2021, with an online sportsbook offering to follow under the newly formed Desert Diamond Mobile brand.
Mike Bean, Desert Diamond Casinos & Entertainment CEO, said: “We are delighted to sign this multi-year agreement with Kambi, which has a proven track record in sportsbook provision across the globe.
“This exciting partnership provides Desert Diamond with the ability to leverage its long standing, well-regarded brand to provide our guests with a leading sports betting product across multiple channels.”
The Tohono O’odham Nation was among 10 Arizona-based tribal operators to receive a sports betting licence in August from the state’s Department of Gaming, which will be available on-site at Desert Diamond’s three properties via Kambi’s kiosk and ‘Bring Your Own Device’ tech.
The Tribe will also harness Kambi’s enhanced in-event combinability product, which was launched in September for the start of the NFL season.
“We are very proud to partner with Desert Diamond Casinos & Entertainment, a deal which further strengthens Kambi’s strong relationship with tribal casino operators,” said Kristian Nylén, Kambi’s CEO.
“Desert Diamond Casinos is renowned for offering world-class gaming and entertainment experiences and complements Kambi’s strategy to partner with market leaders. We look forward to working with them closely to deliver high-quality and exciting sports betting experiences to both its on-property patrons and online customers in the state of Arizona.”
Other blog posts from the same category.
We provide business oriented transversal advisory services
At each stage from pre-regulatory work to post acquisition or partnership integration and towards industry game-changing innovations and technologies. Our expertise and network allow us to form ad hoc teams to meet each project challenges and achieve success.
Our organization relies on four axles: Reliance, Alliance, Convergence, Transformance.