NBA 2K League Sponsorship Guide

Despite its struggles to find its audience, the NBA 2K League has remained in the news due to its high volume of team and league partnerships. Nearly every team in the league has secured at least one brand sponsorship and the league itself currently has more brand partners that the Overwatch League.

The league consists of 17 teams, each affiliated with an existing NBA franchise. The Esports Observer has created a comprehensive guide detailing the teams and their current partners, and will update this article sponsors come and go.

NBA 2K League

In addition to various partnerships with teams, the league itself has secured a number of sponsors, naming an official partner for nearly every piece of equipment used by players.

The NBA 2K League’s current partners include:

NBA Franchise: Philadelphia 76ers

  • The Raynor Group—official gaming chair partner
  • HyperX—existing partner of the Philadelphia 76ers

NBA Franchise: Portland Trailblazers

NBA Franchise: Milwaukee Bucks

  • Vertagear—official gaming chair partner
  • HyperX—official gaming headset
  • Gamers HQ—esports event organizer in the Midwest

NBA Franchise: Cleveland Cavaliers

  • Hot Pockets—founding partner
  • Rocket Mortgage—founding partner
  • The Raynor Group—official gaming chair partner
  • SteelSeries—official peripheral partner

NBA Franchise: Boston Celtics

  • Alley Powered By Verizon—training facility provider
  • Vertagear—official gaming chair partner
  • Splyce—official esports partner
  • Dunkin Donuts—official coffee partner

NBA Franchise: Memphis Grizzlies

NBA Franchise: Miami Heat

NBA Franchise: Utah Jazz

NBA Franchise: Sacramento Kings

  • Unikrn—esports betting platform
  • Playwire—monetization platform, partnered with Unikrn for esports initiatives.

NBA Franchise: New York Knicks

  • Turtle Beach—official headset partner
  • MSG Networks—developing a Knicks Gaming reality show
  • Chase—existing partner of the New York Knicks
  • Squarespace—existing partner of the New York Knicks

NBA Franchise: Orlando Magic

  • No brand partnerships at this time

NBA Franchise: Dallas Mavericks

  • HyperX—official headset partner
  • 5miles—jersey sponsor

NBA Franchise: Indiana Pacers

NBA Franchise: Detroit Pistons

  • Findamortgagebroker.com—jersey sponsor

NBA Franchise: Toronto Raptors

  • WorldGaming—hosting NBA 2K events in conjunction with Raptors Uprising
  • IBM Canada—sponsor of team’s “Scouting Report Powered By IBM” on Twitter
  • Axe—sponsor of “Axe Pro Tips” video series
  • Ontario Lottery—jersey sponsor

NBA Franchise: Golden State Warriors

  • NETGEAR Nighthawk Pro Gaming—sponsor of “Play of the Week” video series

NBA Franchise: Washington Wizards

  • Giant Food—regional grocery store partner
  • Events DC—partnership through Washington Wizards parent company, Monumental Sports & Entertainment
  • Bud Light—video content and watch party sponsor
  • Leidos—official season presenting partner
  • HyperX—official headset partner

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