Pariplay expands into Swiss iGaming Market with Grand Casino Baden deal

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ariplay, one of the leading aggregators and content providers behind products including the Fusion aggregation platform and the Ignite Studio development program, has entered Switzerland’s iGaming space by partnering with Grand Casino Baden, the established land-based casino behind the regulated market’s first online casino brand, Jackpots.ch.

Building on its recent ISO certification, Pariplay’s integration of its online slots with Jackpots.ch marks another step in the company’s European expansion. The integration also further boosts the game offering of the online casino platform from the innovative technology provider Gamanza.

After earlier this month receiving ISO/EIS 27001 certification, a key criteria for the Swiss Federal Gaming Board, Pariplay’s partnership with Grand Casino Baden unites two iGaming pioneers, with the casino’s online brand Jackpots.ch the market’s first regulated real-money online casino after its launch in July 2019.

The next step in Pariplay’s 2020 European growth strategy, this agreement allows Pariplay to extend its global footprint to another newly regulated market, following recent moves in Portugal and Romania. Pariplay sees strong growth potential in the Swiss online casino market, with Swiss regulator ESBK reporting revenue of CHF23.5m for H2 2019 after the market launched in July of that year.

Close to 40 of Pariplay’s Swiss-certified slot titles, including Dragons of the North, Wolf Riches and Mystic Manor, are now available to players at Jackpots.ch. Grand Casino Baden’s land-based gaming heritage in Switzerland provides Jackpots.ch with strong brand recognition and an established player base, further extending the reach of Pariplay’s content. The company’s original and branded slots will significantly enhance Jackpots.ch’s current offering of online slots and table games such as roulette.

Marcel Tobler, COO iGaming at Grand Casino Baden said: “We are thrilled to be one of the first online casino operators in Switzerland to offer Pariplay’s world-class casino games. We see their engaging content as an excellent addition to our existing portfolio at Jackpots.ch and believe they will be very well received by our players. We look forward to continuing to add Pariplay titles for our customers to return to again and again as our content partnership evolves.”

Andrew Maclean, Director of Sales at Pariplay, said: “We are very pleased to already be moving into a new market so soon after obtaining our ISO certification, and to be working with a local industry pioneer like Grand Casino Baden and its Jackpots.ch online brand. The newly regulated Swiss online casino space has already proven to be highly lucrative, so we see this as just a first step in a market with a significant future.”

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