Raynor Gaming Becomes Official Chair Partner of Dignitas
- Raynor Gaming will provide gaming chairs for Dignitas’ esports players and streamers.
- The chairs will feature the newly rebranded colors and logo.
- Chair deals are common among esports organizations.
Esports organization Dignitas has signed a deal with Raynor Gaming, making the chair company its official gaming chair provider. The manufacturer will provide all the organization’s professional players and streamers with chairs bearing the results of Dignitas’ recent rebranding.
“We are proud to partner an esports organization with a storied, 15-year heritage in the gaming world, and ecstatic our gaming chairs will bear the new, popular, Dignitas crest,” said Marc Fries, president of Raynor Gaming.
Dignitas recently signed a deal with athletic wear company Champion to collaborate on the rebranding, as well as work on a new line of clothing. The result was shown in their new jerseys and “Owl of Minerva” logo, premiered at BlizzCon last weekend.
Gaming chair deals are not uncommon in esports spaces. This year, Counter Logic Gaming partnered with Maxnomic for its gaming chair needs, while gaming chair manufacturer Vertagear signed deals with both Misfits Gaming and Method.
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