Sponsorship Renewals: Immortals and MTN DEW AMP GAME FUEL, Echo Fox and HyperX
Mentioned in this articleTeams:Brands:
- Immortals Gaming Club has renewed its sponsorship deal with PepsiCo’s MTN DEW AMP GAME FUEL for both its Immortals and MIBR team brands.
- MTN DEW AMP’s “Champions Rising” YouTube content series, based on MIBR’s Counter-Strike: Global Offensive team, has racked up more than 1M minutes watched to date.
- Echo Fox has also renewed its partnership with hardware and peripheral maker HyperX, which has been a team sponsor since 2016.
Immortals Gaming Club announced this week that it has renewed its sponsorship deal with PepsiCo’s MTN DEW AMP GAME FUEL energy drink, which is a jersey sponsor for both Immortals and the organization’s Made In Brazil (MIBR ) brand.
The brands have collaborated on a YouTube content series called “Champions Rising,” which highlights the journey of the MIBR Counter-Strike: Global Offensive team. The series has logged more than 1M minutes watched to date, according to a release, and will continue on with filming at this month’s Intel Extreme Masters Chicago tournament.
Immortals and MIBR will also support MTN DEW AMP GAME FUEL’s event partnerships with on-site activations featuring their teams. Immortals is also partnered with Razer , K-Swiss , and St. Jude Children’s Research Hospital, while MIBR’s partners include Razer, K-Swiss, Betway , Tinder , and Nitto Tire .
Additionally, Echo Fox has renewed its partnership with hardware and peripheral maker HyperX , which has been a team sponsor since 2016. Echo Fox teams and players will exclusively play using HyperX keyboards, mice, microphones, PC memory, and SSDs.
This week, HyperX has also secured a partnership with Red Bull to become the energy drink brand’s exclusive peripheral supplier for its remaining 2019 esports tournaments and events.
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