Sponsorship Renewals: Immortals and MTN DEW AMP GAME FUEL, Echo Fox and HyperX

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  • Immortals Gaming Club has renewed its sponsorship deal with PepsiCo’s MTN DEW AMP GAME FUEL for both its Immortals and MIBR team brands.
  • MTN DEW AMP’s “Champions Rising” YouTube content series, based on MIBR’s Counter-Strike: Global Offensive team, has racked up more than 1M minutes watched to date.
  • Echo Fox has also renewed its partnership with hardware and peripheral maker HyperX, which has been a team sponsor since 2016.

Immortals Gaming Club Database-Link-e1521645463907 announced this week that it has renewed its sponsorship deal with PepsiCo’s Database-Link-e1521645463907 MTN DEW AMP GAME FUEL energy drink, which is a jersey sponsor for both Immortals Database-Link-e1521645463907 and the organization’s Made In Brazil (MIBR Database-Link-e1521645463907) brand.

The brands have collaborated on a YouTube content series called “Champions Rising,” which highlights the journey of the MIBR Counter-Strike: Global Offensive Database-Link-e1521645463907 team. The series has logged more than 1M minutes watched to date, according to a release, and will continue on with filming at this month’s Intel Database-Link-e1521645463907 Extreme Masters Chicago tournament.

Immortals and MIBR will also support MTN DEW AMP GAME FUEL’s event partnerships with on-site activations featuring their teams. Immortals is also partnered with Razer Database-Link-e1521645463907, K-Swiss Database-Link-e1521645463907, and St. Jude Children’s Research Hospital, while MIBR’s partners include Razer, K-Swiss, Betway Database-Link-e1521645463907, Tinder Database-Link-e1521645463907, and Nitto Tire Database-Link-e1521645463907.

Related Article: Immortals Gaming Club CEO Ari Segal Discusses OpTic Acquisition, Return to LCS

Additionally, Echo Fox Database-Link-e1521645463907 has renewed its partnership with hardware and peripheral maker HyperX Database-Link-e1521645463907, which has been a team sponsor since 2016. Echo Fox teams and players will exclusively play using HyperX keyboards, mice, microphones, PC memory, and SSDs.

This week, HyperX has also secured a partnership with Red Bull to become the energy drink brand’s exclusive peripheral supplier for its remaining 2019 esports tournaments and events.




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